How it Works: Outreach Campaign Delivery

How Your Outreach email campaigns are delivered

Here's what happens behind the scenes when you click "Start Campaign" in Outreach.

1. Email validation

When you begin your campaign, our system first checks each contact to ensure:

• The candidate's email address is valid.

• Your email account is connected and working properly.

When both the candidate's email address and your email account are validated, we move on to the next step.

Note: See FAQ below for tips on what to do if either fails.

2. Scheduling your email

Next, our system finds the best time slot to send each email. This scheduling considers your campaign preferences, such as:

• Days of the week you've chosen for sending emails.

• The number of emails your email account can send per day.

• The minimum time gap you've set between emails.

This ensures we respect your chosen daily email limits and timing gaps, spreading your emails evenly throughout your campaign.

3. Sending your emails

Once scheduled, your emails are queued up and sent at the right time. Our system waits for confirmation that each email has been successfully sent.

• If successful and there's another email in the sequence, we schedule that next email according to your campaign settings.

• If sending fails (e.g., your email account hits a sending limit or an authentication issue arises), the system will automatically retry a few times. If it still doesn't succeed, you'll need to review and restart that particular contact manually.

Frequently asked questions

If I run two campaigns, which emails go out first?

Emails from the campaign started first will generally go out first. Once both campaigns are active, emails are scheduled in the order they finish previous steps, not based on which campaign they belong to.

What if the email server hits its daily sending limit?

The system automatically reschedules those emails for the next available day.

What happens if the scheduled send date falls on a day I didn't select for sending emails?

The system automatically chooses the next available day you've allowed in your campaign settings.

What if my email account authentication isn't valid?

We immediately check this when you start the campaign and again before sending each email. If authentication fails, your emails won't send. Follow the guide "How to Reauthenticate Your Email" to try again. If you've followed the steps in the guide and still cannot authenticate your email, please contact our Customer Support team. We can troubleshoot a few potential reasons why this is happening and help you solve it live.

How do I know whether a candidate's email isn't valid?

You'll see a Bounced status under the progress bar next to their name under the Outreach tab. Try an alternate address:

• Click the Add email button in the right column or click on the

• Add a new email address

• Click the Start campaign button in the right column.